Metrics Concept
Custom events & GA4 taxonomy.
Capture bespoke user interactions, ecommerce purchases, and product milestones with structured custom event parameters.
Key Architecture & Capabilities
Engineered for high performance, zero data leaks, and developer simplicity.
01
GA4-Style Helper Functions
Native methods for purchase, sign_up, login, and begin_checkout.
Production Verified
02
Arbitrary Key-Value Params
Attach custom strings, numbers, and booleans to any telemetry event.
Production Verified
03
Columnar Indexing
Event parameters are indexed in ClickHouse for high-speed aggregated queries.
Production Verified
04
Real-Time Streaming
Inspect custom event payloads live in the dashboard stream with sub-second latency.
Production Verified
Tracabit vs Legacy Competitors
How our zero-cookie architecture compares against traditional platforms.
| Capability | Tracabit | Google Analytics 4 | Sentry / Datadog |
|---|---|---|---|
| Client Script Overhead | < 1.8 KB | 48.2 KB | 64.0 KB+ |
| Cookie Banner Obligation | 100% Exempt (0 Cookies) | Mandatory Consent Banner | Depends on Session Cookies |
| Inference-Free Model Protocol (MCP) | Native Sub-15ms Tools | Not Supported | Proprietary REST only |
| Cost Per 1,000,000 Events | $12.00 | Data monetization model | $350.00+ |
Ready to upgrade your telemetry?
Get started with 100,000 free events every month. Zero cookies, sub-2KB client overhead, and instant setup.